The Evolution of Retail Media & Coupon Marketing in MENA

Retail media and coupon marketing have been rapidly evolving in the Middle East and North Africa (MENA) region, and news and media publishers are leveraging digital coupon advertising in collaboration with top brands. Digital coupon advertising can help publishers engage with consumers and drive sales by delivering targeted and personalized offers to specific consumers based on their shopping behavior and preferences. In this article, we will explore the evolution of retail media and coupon marketing in MENA and how news and media publishers are leveraging digital coupon advertising in collaboration with top brands with some examples.

Evolution of Retail Media and Coupon Marketing in MENA

Retail media and coupon marketing have gained momentum in MENA over the past few years, as brands and retailers look for new ways to reach consumers and drive sales. Retail media involves placing ads on retail websites or apps, targeting customers based on their shopping behavior and purchase history. Coupon marketing, on the other hand, offers discounts or other incentives to consumers to encourage them to purchase a product or service.

The evolution of retail media and coupon marketing in MENA has been driven by several factors, including the growth of e-commerce, the high penetration of mobile devices, and the increasing use of social media. Brands and retailers are using these channels to reach consumers with personalized offers and promotions, while news and media publishers are partnering with them to promote their own coupons and deals.

Leveraging Digital Coupon Advertising with Top Brands

News and media publishers are collaborating with top brands to leverage digital coupon

advertising and engage with consumers in MENA. Here are some examples of how

news and media publishers are collaborating with top brands to leverage digital

coupon advertising in MENA.

1.Emirates News Agency (WAM) and Etisalat

Emirates News Agency (WAM), the official news agency of the UAE, partnered with Etisalat to offer its readers exclusive discounts on mobile phones and other products. WAM leveraged digital coupon advertising through its website and social media channels to deliver personalized offers to its readers.

2.Al Arabiya News and Noon.com

Al Arabiya News, a popular news and media website in MENA, partnered with Noon.com, a leading e-commerce platform, to offer its readers exclusive deals and discounts on a wide range of products. Al Arabiya News leveraged digital coupon advertising through its website and mobile app to deliver targeted offers and promotions to its readers.

3.Gulf News and Carrefour

Gulf News, one of the leading news and media publishers in MENA, partnered with Carrefour, a multinational retail chain, to offer its readers exclusive discounts on groceries and household items. Gulf News leveraged digital coupon advertising through its website and social media channels to deliver personalized offers to its readers.

4.Khaleej Times and Splash

Khaleej Times, another leading news and media publisher in MENA, partnered with Splash, a popular fashion retailer, to offer its readers exclusive deals and discounts on clothing and accessories. Khaleej Times leveraged digital coupon advertising through its website and mobile app to deliver targeted offers and promotions to its readers.

5.Arabian Business and Careem

Arabian Business, a popular business news website in MENA, partnered with Careem, a leading ride-hailing service, to offer its readers exclusive discounts on rides. Arabian Business leveraged digital coupon advertising through its website and social media channels to deliver personalized offers to its readers.

Digital coupon advertising is transforming the way brands and retailers engage with consumers in MENA, and news and media publishers are collaborating with top brands to leverage this trend. By partnering with top brands, publishers can offer exclusive deals and discounts to their readers and deliver targeted and personalized offers to specific consumers based on their shopping behavior and

preferences.